Why To Keep Investing In Your Consulting Firm Even When You Think You Can’t Afford It

Every now and then the shit hits the fan in every consultancy. In some cases, the result is just some “freckles”, but in some cases it’s a major “coverage” and a stink-up of biblical proportions.

And what do consulting firms do when they hit on hard times? In the best case, they scale down on their marketing. In the worst case, they stop marketing altogether and start hoping and praying that the hardship passes.

And what usually happens is that the general economic hardship passes, most businesses are on the mend, but our heroes, instead of resuming marketing, are still on their knees praying for better times.

A much better approach is to market your way out of the hard times. That is, invest in those things that most other consulting firms would never invest in during hard times.

And this is what we discuss in this month's notoriously judicious episode of Commando Consulting, entitled, “Why To Keep Investing In Your Consulting Firm Even When You Think You Can’t Afford It”.

Enjoy!